Louis Garneau Sports logo
Company Name:
Approximate Salary:
Not Specified
St-Augustin-de-Desmaures (Quebec), International
United States
Retail - Manager/DMM
Position type:
Full Time
Experience level:
10+ years
Education level:
Bachelor's Degree
30 Rue des Grands-Lacs
St-Augustin-de Desmaures
G3A 2E6
Job Title:
Global Marketing Director

Global Marketing Director

Under the supervision of the Executive Leader - Sales & Marketing, the Global Marketing Director is responsible for executing all marketing strategies based on the commercial strategies developed for each market where Louis Garneau is active.


He follows the evolution of the international segment and participates in defining the development plan and the launch of new products in collaboration with a creative team. He will ensure that each segment for all Garneau products is well defined, and understands the network and the consumers targeted by the strategies.


A good communicator and creative, the Global Marketing Director is in charge of the content and the promotional materials related to any promotional campaign for retailers, distributors and consumers. He will generate in cooperation with a team all related texts, pictures, magazines, advertising and videos.


He is responsible for managing the marketing budget and maintaining the optimization and efficiency in his operational decisions related to the marketing department.

An expert in web marketing strategies and social media, he is responsible for executing all strategies related to communication and promotion including traditional media and web. He possesses a thorough understanding of the retailer and consumer needs.

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