Under the supervision of the Executive Leader - Sales & Marketing, the Global Marketing Director is responsible for executing all marketing strategies based on the commercial strategies developed for each market where Louis Garneau is active.
He follows the evolution of the international segment and participates in defining the development plan and the launch of new products in collaboration with a creative team. He will ensure that each segment for all Garneau products is well defined, and understands the network and the consumers targeted by the strategies.
A good communicator and creative, the Global Marketing Director is in charge of the content and the promotional materials related to any promotional campaign for retailers, distributors and consumers. He will generate in cooperation with a team all related texts, pictures, magazines, advertising and videos.
He is responsible for managing the marketing budget and maintaining the optimization and efficiency in his operational decisions related to the marketing department.
An expert in web marketing strategies and social media, he is responsible for executing all strategies related to communication and promotion including traditional media and web. He possesses a thorough understanding of the retailer and consumer needs.