YETI logo
Company Name:
Approximate Salary:
Not Specified
Location:
Austin, Texas
Country:
United States
Industry:
Other
Position type:
Full Time
Experience level:
2 - 5 years
Education level:
Bachelor's Degree
Street:
5301 Southwest Pkwy
City:
Austin
State:
Texas
ID
6867
Job Title:
Loyalty Manager
Phone:
5126932623

Loyalty Manager

 

A look at your day-to-day

 

The Manager of Loyalty is responsible for driving the creation, nurturing, and ultimately the lifetime value of YETI Nation.  A critical role within Marketing, the Loyalty Manager will be responsible for building strategies that leverage customer data to build long-term, relevant relationships with YETI consumers.

 

The Loyalty Marketing Manager will define and manage the overall program, and measure performance against operating plans and budgets to achieve financial and business objectives.

 

  • Build upon YETI’s existing customer relationships and loyalty strategies to bring loyalty program and specific initiatives to life across all channels.
  • Partner with cross-functional teams including Creative, IT, CX, Retail, and Brand to develop strategies and campaigns that increase customer satisfaction, repeat purchase, referral, and lifetime value.
  • Partner with IT to develop and implement technology infrastructure to support loyalty (including CRM enhancements and DMP)
  • Be the steward of the customer journey. Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
  • Strategize and execute YETI’s referral marketing program to drive increased advocacy and customer acquisition.
  • Ownership of retention and loyalty KPIs —improvements in retention, LTV, advocacy, and more.
  • Lead ideation and concepting for program development and optimization, including process optimization.
  • Oversee weekly and monthly reporting and share out cross functionally as appropriate.
  • Oversee customer retention forecasts and ensure we are meeting forecast objectives/goals
  • Lead digital creative development process for overall program
  • Cross-functional alignments and partnership to ensure cohesive programs. Cross-functional partners include (but are not limited to) social, mobile, site, email, production, inventory, brand marketing, finance and customer service teams.
  • Manage Email Specialist and facilitate their career growth

 

Now for a little bit about you….

 

  • Bachelor's Degree
  • Ability to clearly articulate and execute strategic vision
  • 3-6 years in customer marketing and/or loyalty marketing
  • CRM Experience
  • Experience managing a customer loyalty program
  • Comfort with delegation, along with the savvy to know when to get more deeply involved
  • Strong management and employee development skills
  • Strong cross-functional leadership and organizational skills
  • Ability to influence and drive consensus
  • Ability to recognize a need for or gap in a process and propose and implement an appropriate resolution
  • Strong technical proficiency with experience in eCommerce, Email and data platforms
  • Strong brand understanding and delivering a premium B2C consumer experience that combines content and eCommerce
  • Excellent verbal and written communication skills, including the ability to interact with and present to senior leadership as required
  • Must be comfortable working with ambiguity and changing demands

Click here to apply - http://grnh.se/gntfdb1

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