Company Name:
Approximate Salary:
Not Specified
Location:
Newbury Park, California
Country:
United States
Industry:
Not Specified
Position type:
Full Time
Experience level:
2 - 5 years
Education level:
Bachelor's Degree
ID
6619
Job Title:
Momentum Global Marketing Specialist - Giant Bicycles

Momentum Global Marketing Specialist - Giant Bicycles

The primary responsibility of the Momentum Global Marketing Specialist is to plan and implement global brand and product marketing initiatives for Momentum. The Momentum Global Marketing Specialist will be directly responsible for coordinating the following marketing activities: (1) Brand and Product Marketing Communication (2) Digital Marketing and Social Media Management (3) Retail/In-Store Design Direction

Duties and Responsibilities:

Brand and Product Marketing Communication
• Project coordinator for consumer-facing content creation: videos, photography, and
other assets as needed
• Collaborate with Bike and Gear product marketing and product development teams to
develop and execute compelling content to support product launches
• Plan and coordinate PR efforts
• Develop and manage content calendar
• Manage and distribute global marketing assets to colleagues worldwide Digital Marketing and Social Media Management
• Coordinate enhancement of Momentum’s Web site experience
• Develop and execute Momentum digital marketing programs/campaigns
• Develop and execute Momentum global social media programs, ensuring that each
channel maintains a clear role and voice
• Manage digital marketing and social media agency/partners

Retail/In-Store Design Direction
• Support development and refinement of Momentum retail experience
• Plan and Coordinate in-store POP/promotions to elevate Momentum’s brand and product marketing at retail

Qualifications:
• 3+ years of experience in marketing; active lifestyle/fashion industry experience
preferred
• College degree in marketing/business preferred
• Competency in digital marketing; competency in graphic design programs preferred
• Strong organization and prioritization skills; proven ability to work cross-functionally to
accomplish objectives
• Interest in cycling advocacy and outreach
• Ability to travel internationally
• Strong oral and written communication skills

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