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Company Name:
Approximate Salary:
Not Specified
Location:
Nashville, Tennessee
Country:
United States
Industry:
Retail - EVP/SVP/VP/GMM
Position type:
Full Time
Experience level:
10+ years
Education level:
Bachelor's Degree

Vice President of Marketing – Licensed Brands

 

Job Summary:  Genesco License Brands (Dockers, Chaps and GH Bass Footwear) is searching for a Vice President of Marketing . The Vice President  will plan and direct all aspects of marketing policies, objectives, and initiatives for a portfolio of wholesale licensed brands.

Job Responsibilities:

  • Lead and manage co-operative advertising, public relations, online marketing, event marketing and visual merchandising services through in-house staff and external relationships.
  • Work closely with merchandising, product development, sales and senior management to create demand and recognition for the brand and products on a seasonal basis.
  • Manage a multi-million dollar marketing budget.
  • Conduct and analyze market research to determine competitive positioning, evaluate marketing effectiveness and identify opportunities for growth.
  • Coach, mentor and raise the marketing team’s ability to deliver and exceed expectations while creating opportunities for succession and implementing improvements as required.
  • Collaborate directly with licensing teams at Dockers/Levi’s, Chaps/Ralph Lauren, G.H. Bass/GIII and Lucky Brand to ensure consistency in marketing strategy for wholesale licensed brands.
  • Develop, prepare and present key messaging and presentation materials for senior management including short-term and long-term strategic plan development.
  • Lead strategic planning process for division to identify new brand opportunities and implement key strategic initiatives.

 

Minimum Requirements   

Job Requirements:

  • Bachelor’s degree in related field of study
  • Master’s degree preferred
  •  12+ years of relevant experience
  • Experience leading a team
  • Ability to lead strategic initiatives and also lead process execution

 

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